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The brand innovation manifesto : how to build brands, redefine markets and defy conventions /

Grant, John, 1964-

The brand innovation manifesto : how to build brands, redefine markets and defy conventions / John Grant. - Chichester : John Wiley, c2006. - xvii, 310 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0470027517 (hbk) : 24.99 9780470027516 (hbk) : 24.99

LCCN: 2006005380

Nat. Bib. No.: GBA750148 bnb

Nat. Bib. Agency Control No.: 0470027517 Uk

Subjects--Topical Terms:
Consumer behavior.
Brand name products--Social aspects.
Brand name products--Psychological aspects.
Brand name products--Marketing.
Lifestyles--Economic aspects.

LC Class. No.: HD69.B7

Dewey Class. No.: 658.827 GRA

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