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Mass customization : the new frontier in business competition /

Pine, B. Joseph,

Mass customization : the new frontier in business competition / B. Joseph Pine II ; foreword by Stan Davis. - xxi, 333 p.: ill.; 24 cm.

ISBN: 9780875843728

Subjects--Topical Terms:
Technological innovations -- Management.
Manufactures -- Technological innovations -- Management.
Service industries -- Technological innovations -- Management.
New products -- Management.
Competition
Mass production

Dewey Class. No.: 653.575 PIN

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