Luxury, lies and marketing : shattering the illusions of the luxury brand /
Sicard, Marie-Claude,
Luxury, lies and marketing : shattering the illusions of the luxury brand / by Marie-Claude Sicard ; translated by Trevor Cribben Merill. - xxiii, 190 pages : illustrations (black and white) ; 23 cm
Translated from the French.
Includes bibliographical references and index.
1137264683 (hbk.) : £24.99 9781137264688 (hbk.) : £24.99
Luxuries--Social aspects.
Luxuries--Trademarks.
Luxuries--Marketing.
338.47 SIC
Luxury, lies and marketing : shattering the illusions of the luxury brand / by Marie-Claude Sicard ; translated by Trevor Cribben Merill. - xxiii, 190 pages : illustrations (black and white) ; 23 cm
Translated from the French.
Includes bibliographical references and index.
1137264683 (hbk.) : £24.99 9781137264688 (hbk.) : £24.99
Luxuries--Social aspects.
Luxuries--Trademarks.
Luxuries--Marketing.
338.47 SIC