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Citizen brands : putting society at the heart of your business /

Willmott, Michael

Citizen brands : putting society at the heart of your business / Michael Willmott. - Chichester : Wiley, 2003. - 272 p.; 23cm.

Originally published: 2001.

Includes bibliographical references and index.

ISBN: 0470853581

Subjects--Topical Terms:
Product management
Marketing
Branding
Consumer behaviour

Dewey Class. No.: 658.82 WIL

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