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Listening brands: hoe data is rewriting the rules of branding/

Little, JR

Listening brands: hoe data is rewriting the rules of branding/ JR Little. - 213 pages: ; 23cm

ISBN: 9781619613645

Subjects--Topical Terms:
Social media
Branding
Consumerism
Marketing

Dewey Class. No.: 659.134 LIT

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