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Luxury, lies and marketing: shattering the illusions of the luxury brand /

Sicard, Marie-Claude,

Luxury, lies and marketing: shattering the illusions of the luxury brand / by Marie-Claude Sicard ; translated by Trevor Cribben Merill. - xxiii, 190 pages : illustrations (black and white)

ISBN: 9781137264688

Subjects--Topical Terms:
Luxuries.
Luxuries--Marketing.

Dewey Class. No.: 338.47 SIC

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