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Brands : the new wealth creators /

Brands : the new wealth creators / by Susannah Hart [editor] - Basingstoke : Macmillan, 1997 - 256p.; 24 cm.

Includes index

ISBN: 0333659090

Subjects--Topical Terms:
Trademarks
Branding
Intellectual property
Package design
Product development

Dewey Class. No.: 658.82 HAR

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