Fashion brand merchandising /
Kendall, Gordon T.
Fashion brand merchandising / Gordon T. Kendall. - New York : Fairchild, c2009. - xxviii, 388 p., [8] p. of plates : ill. (some col.), ports. ; 24 cm.
Includes bibliographical references and index.
1563675617 (hbk.) : £38.00 9781563675614 (hbk.) : £38.00
Fashion merchandising--United States.
Branding (Marketing)
687.0688
Fashion brand merchandising / Gordon T. Kendall. - New York : Fairchild, c2009. - xxviii, 388 p., [8] p. of plates : ill. (some col.), ports. ; 24 cm.
Includes bibliographical references and index.
1563675617 (hbk.) : £38.00 9781563675614 (hbk.) : £38.00
Fashion merchandising--United States.
Branding (Marketing)
687.0688