Fashion marketing : theory, principles, & practice /
Bickle, Marianne C.
Fashion marketing : theory, principles, & practice / Marianne C. Bickle. - 1st ed. - New York : Fairchild, c2011. - xxii, 330 p. : ill. (chiefly col.), ports. (chiefly col.) ; 24 cm.
Includes bibliographical references and index.
1563677385 (pbk.) : £60.00 9781563677380 (pbk.) : £60.00
2009931522
Fashion merchandising.
HD9940.A2 / B53 2010
687.0688
Fashion marketing : theory, principles, & practice / Marianne C. Bickle. - 1st ed. - New York : Fairchild, c2011. - xxii, 330 p. : ill. (chiefly col.), ports. (chiefly col.) ; 24 cm.
Includes bibliographical references and index.
1563677385 (pbk.) : £60.00 9781563677380 (pbk.) : £60.00
2009931522
Fashion merchandising.
HD9940.A2 / B53 2010
687.0688