The new brand spirit : how communicating sustainability builds brands, reputations and profits /
Conrad, Christian A., 1966-,
The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Ellis Thompson. - Farnham : Gower, [2013] - xxiii, 323 p. : ill. ; 25 cm
Includes bibliographical references and index.
9780566092442 (hbk.) : £60.00
Social responsibility of business.
Business communication.
658.408
The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Ellis Thompson. - Farnham : Gower, [2013] - xxiii, 323 p. : ill. ; 25 cm
Includes bibliographical references and index.
9780566092442 (hbk.) : £60.00
Social responsibility of business.
Business communication.
658.408