A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms /
Phillips, Andrea, 1974-
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / by Andrea Phillips. - New York : McGraw-Hill, c2012. - xii, 272 p. : ill. (some col.) ; 20 x 24 cm.
Includes bibliographical references and index.
9780071791526 £19.99
2012002246
GBB241991 bnb
Digital storytelling.
Interactive multimedia.
Internet entertainment industry
Marketing--Psychological aspects.
006.7
A creator's guide to transmedia storytelling : how to captivate and engage audiences across multiple platforms / by Andrea Phillips. - New York : McGraw-Hill, c2012. - xii, 272 p. : ill. (some col.) ; 20 x 24 cm.
Includes bibliographical references and index.
9780071791526 £19.99
2012002246
GBB241991 bnb
Digital storytelling.
Interactive multimedia.
Internet entertainment industry
Marketing--Psychological aspects.
006.7